Recruiting the right candidates is vital to the success of your business. It means lower employee turnover and greater productivity. Not only do you need someone who can do the job, but you need someone who works well with your team and your business culture.
In the current recruitment market, it can be difficult to find the perfect candidate. There are more options for employment than ever before and people want to work for businesses that enrich their lives. Employees are no longer settling for the first offer of employment they get. That is why you need to start treating the recruitment process like a marketing process - treat candidates like customers.
It takes creativity, diligence, and a strategic process to find the right people. You need to think ahead and forecast the needs of the business in terms of employees and the gaps they will need to fill as your business grows. It is critical to have a system for attracting, vetting and retaining quality employees.
There are four steps to creating a recruiting system – Advertising, Vetting, Interviews, Decision and Follow-Up.
Advertising
It is crucial to write a compelling and attention-grabbing job advertisement. Put yourself in the shoes of the person you are trying to recruit. What are they looking for in a job?
Make sure you are not just listing the skills, education and experience you require a candidate to have, but show them a little bit about your culture, about what softer skills make a great candidate for your business. Skills can be learnt, passion and dedication cannot.
Listing vague details in the advertisement only serves to confuse candidates. Be specific about the kind of person that would excel in the role and what you expect of the candidate. Focus on the benefits of the job and keep it simple, clear and concise.
Be exciting, create a strong headline to capture interest and consider adding a question or anecdote about the business that may invoke curiosity.
Think about optimizing your ad with keywords. Many job listing sites work as search engines, even Google will show you job ads if you type in the right keywords.
Once the ad is ready, think of multiple places to post the ad. Share to job listing sites, as well as Social Media platforms. Social Media is a great way to find good candidates and it can showcase your company and it’s culture to potential employees.
Vetting
Applications will start to roll in and now is the time to vet them so you can work out which applicants are suitable for the next step in the recruitment process.
Have a clear understanding of what you are looking for in a candidate and look for things in their application that specify these attributes. It can also be helpful to look for consistent grammar, spelling and tone of voice.
Determine if the applicant has the skills and experience required for the role. Also look for insight into the applicants non job-related skills and experiences. There may be things that the candidate has intentionally left out of their resume, so keep a look out for these as well.
Keep your strategy for vetting candidates consistent. You need to be judging each applicant by the same standard so that you can eliminate bias.
Interviews
Once you have vetted the applicants and possibly done a call-back, it is time for the interviews. This allows you to get to know the candidates a little better. You can get a feel for the person, their mannerisms, their voice, their facial expressions, and body language. Energy and enthusiasm are key in the interview from both parties.
Try to think of some non-standard interview questions to ask. Be creative, most candidates will be prepared for the usual questions, so adding in some new ones will give you a better understanding of how the candidate thinks.
Make each interview count with a list of thoughtful, but standardized questions. Again, you need to eliminate bias and compare the candidates properly and fairly.
If you can, include current employees in the interview process. It will give you a greater insight into the candidates suitability and will give the candidate better understanding of what it is actually like to work in your business.
You can even take the candidate on a tour of your business. See how they interact with other employees and you can get a better sense of their personality.
Decision and Follow Up
After the interviews, you should have a pretty clear view of who you want to hire. As well as finding the most skilled person for the job, think about how they will fit within your team and trust your instincts. If more than one candidate seems to tick all the boxes, but you are drawn to one in particular, trust that.
Make sure you are also checking references at this point and plan for salary negotiation. It can be a trickly balance and sometimes you just have to roll the dice. No one has a perfect track record in hiring and there is no such thing as the perfect candidate. It is more likely that you will pick a great candidate who becomes and excellent employee.
Once you have made the decision, it is time to offer them the position. Don’t forget to also give feedback to the other candidates. They are more likely to apply again in future or recommend your business to other candidates, even customers.
At the end of the day, it is best to keep in open communication with all candidates and create a recruitment strategy that is authentic to your business and it’s culture. The recruitment process should feel natural, despite being a formalized strategy.
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