By Mark Blume
•
19 Mar, 2024
Being an employer of choice simply means being a business that people want to work for. It is being the best employer you can, particularly for the type of team you want to have. As an employer of choice, you prioritise your team because you understand that your employees are your biggest asset. These days employees have more choice and more desire to work for an exceptional business. Becoming an employer of choice means that you will be able to recruit and retain a top performing team. It means that top talent will want to work for you and seek out employment with you. It also means that your current employees are loyal and will spread the word for you when looking to attract new team members. Although offering a competitive salary is a great way to attract employees, it is only the first step to becoming an employer of choice. Employees want to work in a place where they are valued, appreciated, and inspired. The benefits of being an ‘Employer of Choice’ Being an employer of choice means that you are attracting top talent. The best in your industry will gravitate toward your business often filling positions before you have even advertised them. Not only does this give you a top performing team, it also cuts costs on recruitment and advertising. Your team will be more motivated increasing overall productivity. Employees will stay with a business longer when they feel supported, reducing turnover costs and fostering stability. Not only do employees stay longer, they are more engaged and invested in the success of the business. They are loyal to their employer and are less likely to leave when things get a little tough. Your current employees also become brand ambassadors. Engaged and loyal employees will sing your praises to potential hires and customers. How to become an ‘Employer of Choice’ Ask your employees what would make you an employer of choice. Conduct surveys and gain feedback into where your business is doing well and where you could improve in order to retain and attract employees. Employers of choice pay their employees fairly, value their employees and have strong leaders. They provide job security, flexibility, and opportunities for growth. Provide your employees with meaningful work and balance roles to ensure employees are challenged without stress or burnout. Create opportunities for learning new things, job growth and personal development. Create systems to show appreciation and recognition to your team. Create a positive team culture that motivates and inspires employees. Show your employees that you value their time and create a workplace with a positive work-life balance. Refreshed, relaxed, and balanced employees are the most satisfied. Treat your employees fairly and communicate honestly and openly. Being transparent and open to feedback helps create that feeling of appreciation in your team. Empower them to be their best, both at work and at home. Make decisions based on your vision, mission and values and ensure your team know about these decisions. Most importantly, foster relationships, build team culture and have some fun. Employees spend a large part of their life at work, ensure they actually enjoy it. Measure Your Success Ask your employees Pay attention to see if you are heading in the direction of becoming an employer of choice. The easiest way to measure your success it to ask. Survey your employees and ask questions about leadership, career growth opportunities, work-life balance, being a valued team member and job satisfaction. If the feedback is increasingly positive, you are on the right track. Recruitment metrics For those that need a measure that is a little more analytical, look at your recruitment metrics. Does it take less time for you to fill vacancies in your business? Are you getting more applicants for advertised roles? Are the applicants of a higher caliber than previously? If you are finding it easier to fill employment vacancies, you are working toward becoming and employer of choice. Employee Retention Similarly, look at your employee retention. If you are having success in retaining your top employees for longer, you are doing well. Satisfied employees tend to stick around for longer, so having a good retention rate is a good indicator for having engaged, productive employees. Satisfied employees also promote working for you to others, making recruitment easier. External Recognition Observe how external entities, prospective hires and others in your industry view your business. Positive word of mouth is a great indicator of your success as an employer of choice. This includes things like digital reviews and social media presence. Often the ‘best in the business’ are naturally an employer of choice. If others in your industry are noticing your efforts, you will have less worry in recruiting and retaining the best employees. Being an employer of choice does not need to be a difficult task. Treat your team with respect, value them and show your appreciation. Keep track of employee satisfaction levels, recruitment and retention metrics and you will be well on your way t o becoming an employer of choice.