. Sustainability has become an important aspect of the modern business. With concerns about the environment on the rise and more consumers demanding action, sustainable business practices have become a necessity.
Sustainability practices in your business may mean reducing waste, improved energy efficiency, using sustainable materials, optimizing supply chain, supporting your local community and/or funding community initiatives.
Formalizing your sustainable business practices into a strategy will benefit the business, your employees, and your customers. Your business can create a sustainable strategy in the same way as you create all other strategies.
Your strategy is simply a set of actionable and measurable steps that your business takes to improve your impact on the community and environment.
Building a sustainable business strategy may take some work as no two strategies are ever the same. However, by following the steps below, you will be able to craft strategy that can move your business forward with your sustainability goals.
Identify Areas of Improvement
Understanding your current practices and the impact they have on the environment and your community is the first step to building any sustainability strategy. Examine your supply chain, production, human resources, waste management, business culture and position in the community.
Identify any areas of sustainability that could be improved in your business. Some of these may be easy, for example, implementing recycling measures. No two businesses are going to identify the same areas of improvement, so you must understand all your processes.
Involve your Employees
Get your employees involved in the process. They will be directly involved in the implementation of the strategy so they should be involved in its creation. They will have some great insights into areas of improvement as well knowing about community issues that your business could get involved in.
Set Goals
Once you have identified areas of improvement, it is time to set some realistic and specific goals. You may need to priories some of the goals you come up with. Work out which are the most important to work towards.
Ensure you are setting S.M.A.R.T goals so that you can track your success. Be specific and realistic in your goal setting. Identify the metrics you will use to measure your success. This will keep you and your team accountable.
Consider the triple bottom line. This refers to your impact on profit, people, and the planet. Do not send the business under by implementing expensive sustainability practices. But keep in mind that many businesses see their profits go up as they embrace a more sustainable effort.
And remember that small changes often make a big difference.
Create a plan
The goals you identified can them become your plan, or sustainability strategy. The strategy needs to be realistic, attainable, and actionable. Set budgets and timelines.
You may need to break down some of the larger goals and set further timelines on these. You may even want to collaborate with other businesses in your area on some of the larger goals you have that benefit the community.
Identify any areas where you may run into challenges and work out how you will deal with these challenges as they arise. One challenge may be the knowledge-action gap. Learn what you need to so that you can take positive action.
Measure your Results
As with any strategy, track your progress and re-evaluate if needed. Your goals may change as you grow. Ensure your efforts stay aligned with your overall business mission and vision. Make adjustments if you are not meeting your milestones and celebrate your achievements as you reach them.
Let the public know that you are committed to sustainability and what action you are taking. It shows commitment to your community and may help your marketing efforts.
With a little commitment to your business practices. your community and the planet, you can create a robust and successful sustainability strategy.
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