It’s not usually considered a fun activity to have a look at your facts and data, however, in business, information is power and how are you supposed to have that information without looking at your facts and data.
Businesses that frequently look at their facts and data tend to enjoy increased revenue, improved customer service, better efficiency and profitability. You are more easily able to make decisions based on informed choices when you know your facts. Without knowing your facts, you could continue to flounder not knowing what is working and what isn’t.
With the world becoming smarter, data is available for almost anything, gathering data is becoming so easy that some businesses end up with simply too much data. So many businesses get caught up in collecting data that they forget to consider what to do with the information.
In order to be useful to your business, data must be analysed and address a specific business need. Using data is all about finding what data you need and using it strategically to improve your business. With so much data available these days, the trick is to focus on what specific pieces of data will help move your business forward.
Working out exactly which numbers to track can be daunting, but there is some data that is critical to running your business, namely, your financial data.
Financial Data
Knowing your numbers, such as total revenue, expenses and profit and therefore profit margin are imperative to business success. Tracking things like cashflow, equity, debt, tax, inventory and net income are all part of your bookkeeping and should be tracked regularly. If your accountant handles all this data, great, just remember that you need to know it too.
Digital Data
The world has certainly gone digital and there are so many online metrics to consider. Knowing your Website and Social Media data gives insight into opportunities. It allows you to see how you brand awareness and reach is performing.
Look into your data on things like:
· Visitors to your website
· Website Bounce Rate
· Time spent on your Website
· Which website pages have the most activity
· Engagement on your Facebook, Instagram, LinkedIn, Twitter and other Social Media Platforms
· Your followers and how many new followers you gain in a certain time period
· Which posts are gaining the most engagement
Lead Generation
In order to maximise your sales efforts, you need to track your leads. Make sure you know the number of leads in your pipeline, the cost of acquisition and conversion rates. Learn the lifetime value of a customer.
Customer Experience
Knowing your data around Customer experience will help to ensure that you have customer satisfaction and repeat and referral business. Get to know your customer retention rate, take a look at your reviews and if you are tracking it, take note of your Net Promoter Score.
The 5-WAYS
ActionCOACH have a formula called the 5-WAYS, this illustrates which numbers really make the biggest impact.
# of LEADs x Conversion Rate = Number of Customers Number of Customers x Average Dollar Sale x Average Number of Transactions = Revenues Revenues x Profit Margins = $ Profits
There is so much data out there these days that this is in no way a comprehensive list. You need to work out which facts and data your business needs to track in order to improve.