If there are no plans or goals, there is no direction.
Business owners are often reactive to the market or outside forces, but those that want to be more proactive and set their own direction use Key Performance Indicators (KPIs).
Business owners can get caught up in prioritizing too much and nothing actually gets prioritized. KPIs give the business a target, a metric, to be held against. They let you know exactly where your business stands compared to your business goals and objectives.
What is a Key Performance Indicator?
Simply put, a KPI is a metric – a number you can track that gives you insight into the progress towards business goals and/or objectives. It is a measure of performance that can be quantified. They give your business targets and a way to track progress. KPIs are a metric that you can act on in order to make change.
The benefits of using KPIs
Clarity
Having a measurable target provides clarity to your business. KPIs allow you to know where you are and where you want to be. You can use them to compare past performance in key areas to the current performance of your business. You can also learn to predict future performance based on the metrics provided. They provide clarity on the approach you need to take in order to meet your business goals.
KPIs provide you with insights into what operational changes may need to be made, where improvements can be made and where the business is exceeding targets. With that insight, it can provide clarity on where the business is going.
Tying your KPIs to strategic outcomes helps bring a measurable element to your business objectives.
Better Understanding of your Finances
Businesses that use KPIs commonly have a few based around financial position, things like average amount per sale, profit margins, percentage of repeat customers. Understanding your financials and financial statements allows you to be better able to increase these metrics.
You are better able to eliminate inefficiencies in your product line, supply chain, manufacturing and they help to show areas that you can maximize resource use.
Customer Receptiveness
Another common KPI is customer satisfaction, like a Net Promotor Score. This will help you get your customers coming back again and again. Focusing on your KPIs allows you insight into what your customers want. Knowing this allows for more sales and, ultimately, more revenue.
Employee Satisfaction
Having a direction for the business is essential to employee participation in getting the business to succeed. Adding KPIs for the business adds another level of employee participation and satisfaction. It keeps your employees focused and motivated.
Your employees will be more engaged and connected to your business purpose. It will keep them accountable to your business goals. KPIs can increase productivity, not just for your employees, but also for yourself.
Creating and measuring your KPIs will allow you to take ownership of your business in a proactive way. Your bottom line will increase and so will the success of every facet of your business.
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