If you want to work ON your business and not just IN your business, you need to have a team that can run the business without your constant input. Of course, hiring skilled and experienced people is integral, but creating a strong Business Culture is often the step missed in the early stages.
We tend to think of business culture in terms of helping recruitment and retaining staff only, but having a highly engaged team can improve your bottom line and create a high-performing business.
Business Culture affects nearly every aspect of the business, from recruitment, to employee satisfaction, loyalty, morale and a reduction in stress. Your business culture can motivate your team to become dedicated to the business, which leads to higher productivity.
So, how do you create a positive business culture? As with most things in business, it will be unique to each business and depend on your team, your values and beliefs, but that is exactly where your business culture comes from.
Your Vision
Employees will naturally feel happier and enjoy their work more in a positive culture. Sure lunches, yoga, in office massages and other perks are wonderful and may boost morale momentarily, but they don’t really cerate a positive overall culture. Your team needs to be on board with your business vision.
Weave the concepts of your vision into everything you do. Communicate it to your team, review it if necessary and get their input. The more invested your team is in your vision, the better your business culture will become.
Communicate
Your team want to know where your business is going. They want to know your goals so they can be invested in helping you get there. Loyalty from your team comes from being invested in the purpose of the business.
As with your vision, communicate your goals with your team, getting everyone on board with your business goals. It is not the perks that create a positive business culture but the knowledge of why a team is doing what they are doing.
It’s more than words
Establishing a positive business culture needs more than just talk. You need to act. You can’t just hold a team meeting stating that you are creating a positive culture then not change anything. Get your team involved and reward their input and work.
A positive business culture can help reduce stress in your team. This can lead to better physical and mental health. So, actually check in with your team and if something comes up, act on it.
Celebrate
It’s something that has come up a lot at Business Coach lately, celebration. Recognize your team for the work they do. Celebrate the business wins with each other. You will find that celebrating the little things will create a more positive culture.
Invest
This does not mean you need a large budget to give your employees all the perks. It simply means you must be invested in your business culture. Invest in yourself and in your team, invest in their happiness and well-being. Invest your time and effort into making your business a great place to be.
Once you have done the work in creating a positive business culture, make sure you don’t just leave it there. Find ways to reinforce your core values and your business culture. Keep the culture thriving and your employees well-being will consistently improve.
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