Business Coach | Why Start With Why
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Why Start With Why

We all know that goals are an integral part of business. They are what give us clarity, focus, make us accountable and increase potential, as individuals and as businesses.

So, how do we go about setting business goals…

You may have seen the TED Talk or read one of the books by Simon Sinek where he talks about “The Golden Circle”. This simple but powerful model states that leaders should always start with “Why”.

Once you have the “Why” or purpose of your business, or goal, then you can strategise about How to achieve it and then finally What it is you actually want to accomplish.

The problem is, most people start with “What”. We start building a goal by determining what the goal is, then we wonder why we can’t stick to it. Think about New Years Resolutions; how many people do you know set a resolution to go to the gym, then by February, their membership card is sitting at the bottom of their unused gym bag never to see the light of day again.

The reason these What goals don’t work is because there is simply no feeling, no purpose behind them. There is no reason to keep going when the hard days come along, you are not even sure why you tried. That is why whatever your goal is, you must first ask yourself, “WHY?”

Keep asking yourself why until you find the true meaning or purpose of the goal. Find the why that will motivate you to keep going when things get tough, the why that will inspire you to take action and push past your comfort zone. With a well determined purpose behind your goal, you will find it much easier to push yourself to places you never even thought possible. In fact, it becomes almost impossible to turn your back on your goals.

You will also find it is easier to motivate the people around you with a well determined why. Being able to demonstrate why you want the company to move forward and giving your staff that emotional connection to your business goals will empower them to drive faster growth.

Just remember that determining and even communicating your Why is just the start, you still need to put in the work to achieve your goals. Strategise How you are going to achieve them and put a plan in place, your What. You still need to take the action, but with a powerful Why in place you may just find it so much easier and much more fulfilling reaching your goals.


As an ActionCOACH and member of the International Coaching Federation, Mark has tools, resources and accreditation’s, which have enabled him1 to transform over 100 businesses and business owners’ lives including achieving an average of 50% growth in both revenue and profitability while creating an improved work life blend. Through our one to one programs I will work with you to create a plan, actions and time lines and hold you accountable to them, along with working with you to develop the necessary business skills TAKE THE NEXT STEP: For a discovery business assessment, call +61 26362 8970 or email leeblume@actioncoach.com.