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Really try to understand what the customer wants. What is in it for them if they purchase your product or service. When you think like the customer, it shifts your viewpoint and you can focus on creating value. Remember to also think about what is happening in your customer’s lives right now, is there a way to communicate that you know what is going on for them? Become a Customer If you can, become the actual customer. Call your store, look through your website as a...

As some people are getting back to the office, there are still an incredible amount of people working from home. Restrictions may be easing, but for a good portion of the business community, flexible working arrangements are here to stay. But as the world starts to ‘get back to work’, productivity is expected to increase, even if you are still working from home. So, how do you work from home successfully? It’s all about the routine. Plan your Day Make a plan for what you want to accomplish...

At a time when many businesses are limited or shutting down, it can seem impossible to continue to make money during COVID-19. Despite the setbacks, there is still opportunity available. Businesses that rely on the fundamentals for their growth will get through these times. Think about what worked when you first started out in business. Ensure you know your target market and pay attention to what they are saying and thinking. Respond to the needs of your target market and address things from their perspective. Keep the...

We all know that goals are an integral part of business. They are what give us clarity, focus, make us accountable and increase potential, as individuals and as businesses. So, how do we go about setting business goals… You may have seen the TED Talk or read one of the books by Simon Sinek where he talks about “The Golden Circle”. This simple but powerful model states that leaders should always start with “Why”. Once you have the “Why” or purpose of your business, or goal, then...

If you want to increase your average dollar sale, it’s a really good idea to create a checklist or a questionnaire. Similar to add on selling, you simply run through a checklist with your client whenever they purchase a particular type of product. This list should, of course, be prepared in advance and used with as many different products as possible. For example, let’s say that you are in the construction materials business. If a customer buys a can of paint, run through the list...

Emotional Intelligence (EI) or Emotional Quotient (EQ) was first conceptualised by psychologist Daniel Goleman in 1995 when he published a book introducing the world to the idea that being able to understand and manage emotions increases the chances for success. Essentially, Emotional Intelligence is about how aware of your own emotions you are, how you treat others, understanding how your actions can impact others and recognising others emotions. So, why is it so important for business? Studies have shown that the higher your Emotional Intelligence, the more...