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At a time when many businesses are limited or shutting down, it can seem impossible to continue to make money during COVID-19. Despite the setbacks, there is still opportunity available. Businesses that rely on the fundamentals for their growth will get through these times. Think about what worked when you first started out in business. Ensure you know your target market and pay attention to what they are saying and thinking. Respond to the needs of your target market and address things from their perspective. Keep the...

We all know that goals are an integral part of business. They are what give us clarity, focus, make us accountable and increase potential, as individuals and as businesses. So, how do we go about setting business goals… You may have seen the TED Talk or read one of the books by Simon Sinek where he talks about “The Golden Circle”. This simple but powerful model states that leaders should always start with “Why”. Once you have the “Why” or purpose of your business, or goal, then...

If you want to increase your average dollar sale, it’s a really good idea to create a checklist or a questionnaire. Similar to add on selling, you simply run through a checklist with your client whenever they purchase a particular type of product. This list should, of course, be prepared in advance and used with as many different products as possible. For example, let’s say that you are in the construction materials business. If a customer buys a can of paint, run through the list...

Emotional Intelligence (EI) or Emotional Quotient (EQ) was first conceptualised by psychologist Daniel Goleman in 1995 when he published a book introducing the world to the idea that being able to understand and manage emotions increases the chances for success. Essentially, Emotional Intelligence is about how aware of your own emotions you are, how you treat others, understanding how your actions can impact others and recognising others emotions. So, why is it so important for business? Studies have shown that the higher your Emotional Intelligence, the more...

“97% of the people who quit too soon are employed by the 3% of people who never gave up” As Small Business Owners, there is always a level of uncertainty. Grit and determination are core traits to get you through the tough times and we’ve certainly had some tough times lately. Our resilience and perseverance has been tested to the limits. “Being an entrepreneur is not about waiting for the storm to pass but rather learning to bounce back” - Rebecca Burn-Callander So what do the successful...

Processes and procedures are part of a larger system, and if you do not have the steps memorialized and reinforced throughout your business, the systems will break down. If your systems are missing critical input and lack comprehensive review, the very foundation of your organization is on shaky ground. If all the measure, steps and knowledge is locked in your mind alone and isn’t spread throughout your team, they wouldn’t be able to run the systems that ultimately delivery at a high level to...