Customer Culture Tactics to Capture Loyal Customers
Businesses grow when they acquire not just one-time customers but more so the loyal ones who result in repeat sales. The problem with many business people is that they do not give these top customers the treatment they deserve. Some may leave while others do not bother to refer others to the business products. To capture loyal customers, below are the top three tactics that will help you:
1. Focus on Brand Experience
As a business person, simply selling a product will not do as much for you as selling a brand experience would. People will better relate to a particular brand and the way it has grown over time. Selling a brand involves getting a huge and diverse following on all the available platforms. Offer personalized brand experience and let your customers rate your business highly. A positive and strong brand experience leads to positive commendation.
2. Use P2P Strategy
General marketing and selling strategies work but not as well as person to person. People appreciate more if personalized efforts are put in to persuade them into buying a product. For those loyal customers, it is even better to seek them out personally when you have a product that you would like them to check out. This way, they feel appreciated and given the attention they deserve. You can even go to the extent of genuinely looking out for their well-being.
3. Reward Your Top Customers
Being in business requires you to know who your loyal customers are and deliver more to them. This does not mean that you despise the one-time customers. It means that you need to give special attention to those who have proved loyal and bring in the most profit. You can do so by considering them first when you have any offers, sending appreciation or greetings cards to them and much more.
As an ActionCOACH and member of the International Coaching Federation, Mark has tools, resources and accreditation’s, which have enabled him1 to transform over 100 businesses and business owners’ lives including achieving an average of 50% growth in both revenue and profitability while creating an improved work life balance. Through our one to one programs I will help you create a plan, actions and time lines and hold you accountable to them, along with helping you to develop the necessary business skills TAKE THE NEXT STEP: For a discovery business assessment, call +61 26362 8970 or email email@example.com.